Wordmark or symbol? How to decide before you brief a designer
A SaaS logo is a wordmark, a symbol, or both. The surfaces the mark has to survive make the call, not taste. The inventory, five tests, and the failure modes.
The Funky Rabbit blog 
Ideas worth chasing.
Field notes on brand, product and web design, written by the studio, for founders who refuse to blend in.
Brand identity → design tokens: the handoff that decides whether it survives
How a brand identity becomes design tokens engineering can use: what to tokenise, three-tier naming, contrast siblings, theming, and the handoff checklist.
Six SaaS rebrands that worked: what changed, and what carried over
Six SaaS rebrands, each with the company's own stated reason, what carried over, and what the migration required, sourced from their announcements.
12 SaaS brand identity examples, annotated (2026)
Twelve SaaS brand identities scored on product surfaces: 16 px marks, dark mode, tokens, voice, with what to steal from each and a test for yours.
How much does SaaS branding cost? Real numbers (2026)
What SaaS branding costs in 2026 across four price bands, with published prices from each, what moves the number, and the costs no quote mentions.
7 apps that need a redesign in 2026 (and what we would fix first)
Seven famous apps that need a redesign, the pattern each gets wrong, what we would fix first, and a quick test for whether your own product belongs on the list.
Figma vs Webflow is not a choice: what each tool does, and the workflow when you use both
Figma vs Webflow is the wrong question: one designs, the other builds. What each does, where Figma Sites changes the picture, and the workflow that uses both.
What AI actually replaces in a branding project (and what it doesn't)
An honest account of where AI genuinely speeds up a brand identity project, where it quietly costs more, and the copyright gap most founders discover too late.
UI/UX system or just a Figma file? Knowing the difference
A Figma file isn't a design system. Here's the three-question test every founder should run before paying for one, and what a real system actually ships with.
Branding for SaaS startups: what to DIY and what to buy, stage by stage
How much branding a SaaS startup needs at pre-seed, seed, and Series A, what to DIY, what to buy, honest budgets, and five classic money-wasters.
The SaaS brand kit: what's actually inside (12-item checklist)
What a brand kit for SaaS companies contains: the 12 deliverables, the formats that survive a real team, what it costs, and the red flags in a cheap one.
How we run a fixed-scope brand engagement (timeline, deliverables, kill-switches)
Why we sell brand work at fixed scope and price, not by the hour. The 8-week timeline, the deliverables, and the kill-switches that protect both sides.
How to Redesign an App: Process, Cost & a 7-Step Guide
How to redesign an app the right way: the 4 redesign types, honest cost ranges, and a proven 7-step process from a studio that publishes its prices.
Mobile app design: native iOS patterns vs custom (when each wins)
When to use native iOS patterns and when to design custom mobile UI. A decision framework based on app category, audience, and what each choice costs.
Brand strategy without a strategist: a small-studio playbook
How a founder-led studio runs real brand strategy with no strategist. The 5-day cadence, the questions that replace a workshop, and what the founder owns.
10 best SaaS landing pages of 2026 (and what to steal from each)
Ten SaaS landing pages doing the conversion job in 2026: Linear, Stripe, Vercel, Supabase and more. What works on each, and the one move worth stealing.
Figma to Webflow: 5 mistakes that kill the handoff
The Webflow build is rarely the bottleneck. The Figma file is. Five handoff mistakes that quietly turn a 2-week build into a 6-week one.
Brand identity vs visual identity vs logo (and why founders confuse them)
Three terms, three different deliverables, three different price tags. The plain-English difference and how to know which one you actually need.
When to rebrand a SaaS (and 3 reasons not to)
A rebrand is the most over-recommended fix in SaaS. Three signals it's the right call, three it isn't, and the one question to ask before spending a cent.
Branding is not just a logo
What branding covers beyond the logo, positioning, voice, the visual system, what each layer produces, and how to tell which one your problem is in.